About Our Shop

WineNot Boutique has a selection of more than 600 wines from the most popular wine regions as well as from unique and lesser known regions, all chosen by professional sommelier and wine educator Svetlana Yanushkevich.

WineNot Boutique has an extensive artisan cheese case, with many local, US and international cheeses and specialty foods to complement your wines. Our specialty food products include fine olive oils, balsamics, Italian pasta, local honey, chocolate, and more.

We are also the destination for the unique wine-related gifts and accessories. Our custom-made gift baskets have won rave reviews from our customers

Since the key to finding the wines you love is to taste them, we offer two complementary wine tastings every Wednesday (5-8pm) and Saturday (1-4 pm), where we sample 5-10 wines paired with our cheese and specialty foods.

For those who want to venture further, we offer many special wine events and the wine classes. Or, let us bring the wine to you with one of our wine parties at your home or business. Consider travelling with us on one of our annual wine and culinary tours.

WineNot Boutique is not a wine shop, it is a wine destination!



"Good selection of different wines and cheese. The owner and staff are very knowledable and the tasting are useful and highlight lots of different tastes. There is something for everyone here."


"What a great place! I had the opportunity to attend a private function hosted by the owner Svetlana. She was a delight and really knows her wine and food pairings. A very nice collection of items not found in the average liquor store. Definitely worth a visit!"


"Great wine selection at WineNot. The owner is knowledgeable and helpful with selections. Great place to pick up gifts for the wine enthusiast."

About Our Team

Owner – Svetlana Yanushkevich
Diplomat in Wine and Spirits (WSET)
Professional Sommelier
Wine Educator

Svetlana Yanushkevich, owner of WineNot Boutique and leader of the WineNot Boutique team, grew up on the southern peninsula of Russia, known as Crimea. Crimea is famous for its 2,000-year-old tradition of winemaking. As a child she learned about wine from her uncle, who worked in Massandra, the imperial winery of Nikolai II, Czar of Russia. Later she graduated from the Crimean State Agricultural University with an MS in Viticulture, and PhD in Agriculture. She then worked as an Associate Professor of viticulture at the Crimean Agro-Industrial College.
In 2002 Svetlana’s roots were transplanted to the United States, where she decided to broaden her education in wine. She enrolled in the London-based Wine and Spirit Education Trust (WSET), one of the most internationally prestigious programs, and completed its highest degree, Diploma Level, in just 4 years. Svetlana managed the wine program at several very prestigious Philadelphia restaurants, and she worked as a wine educator for corporate and private clients in Philadelphia.
In 2007 she and her family moved to Nashua, NH, where she decided to open WineNot Boutique, winner of “The Best Wine Shop of NH 2011-2018” by Hippo Magazine, Nashua Telegraph, and NH Magazine. Svetlana continues to offer her expertise by offering unique wine classes to private and corporate clients and by leading international trip to prestigious wine regions of the world.
Her favorite type of wine is Champagne, and her favorite grape is Pinot Noir.

Ann Matheson

Ann Matheson practiced nursing for 21 years during which she completed her Bachelor of Sciencein Nursing and a dual Master’s degree in Businessand Computer Information Systems. She left nursing to further her interest in technology by managing the installments of documentation and order entry systems to hospitals for the McKesson Corporation. To repurpose herself after leaving McKesson her focus turned to food and wine.

After a year of Culinary School to better understand the food industry she has since worked in food preparation and wine and food paring. She enjoys experimenting with flavors through use of spices, herbs,cheeses, and other food choices such as wine.Ann have been chasing food and wine experiences internationally and within the United States since 2016. She also enjoys cycling, golf, and time spent with family and friends.Her favorite type of wine at thismoment intime isTempranillo andone ofher favorite grapesis Sangiovese.

Michelle Skotz
Wine Educator

My love of growing things began in my mother’s garden and culminated in my attending the University of New Hampshire where I studied Horticulture and Agronomy. Working as a horticulturalist in New England one thing quickly becomes clear; you’re gonna need a second job. Serving in restaurants -particularly chef-owned restaurants where fresh, local ingredients were passionately combined into dishes that were more than the sum of their parts -filled the void nicely. Fast forward 20 years to an afternoon spent in staff wine training with a Master Sommelier. The way he spoke about wine was a revelation to me! Wine is, at its most basic level, an agricultural product. But it is also history, culture, tradition, art, passion, and a snapshot of a specific place and time. Five years later, I hung up my apron and joined the Society of Wine Educators’ Certified Specialist of Wine program.

Favorite grape: Reisling Future goals: To travel to as many wine regions as possible and to further my formal education by becoming a SWE Certified Wine Educator. I am very excited to be beginning my “second act” at WineNot Boutique! I look forward to fueling our WineNot family’s passion for and enjoyment of wine through teaching classes, filling glasses, and chatting about all things wine.

Rewards Program

WineNot Boutique is a proud member of the Rewards Network, the nation’s largest dining rewards program. The network consists of over 11,000 restaurants, bars, and clubs nationwide. Just register your credit card with the very popular iDine cash-back program where you will earn up to 10% back in rewards by shopping at WineNot or any other business in the network.

Our Business Hours

Sunday/ Monday

Complimentary Tastings


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